Seven Deadly Website Sins
There are seven deadly website sins which can mean an online business isn't successful, or doesn't even get off the ground.
Not knowing your customers
Learn what customers would value from your website, or understand how it could add value and support your customer service - not knowing means your website is based on a guess about what you think they’d like.
Trying to do it yourself
To save you money, time and effort, know the extent of your abilities so you realise early if you need help. When choosing a website builder to help, insist on samples of their work and details of their technical skills. Try to find a business with a track record in using all the skills you need to build the website. Spell out your precise website requirements, get quotes, get details of what, how and when they will deliver.
Making demands your business can't meet
Make sure you quickly answer email queries, keep prices are up-of-date, and get goods delivered on time.
Customers often form their first impression about your business by looking at your website, sometimes even before they read a brochure or speak to your staff. Build a professional looking website, use a writing style to suit your audience, give useful information, and help customers find information quickly (less than 10 seconds if possible).
Wrong choice of web hosting service
Choose a web hosting service with effective security and email safe-guards, and reliable service. Think about the functions you might need to add to your website in the future, and check if the hosting service supports these.
Don't overlook marketing the website. For clients to find it, mention it in your brochures, adverts etc, and ask other websites to 'cross link' to you. Investigate how you can improve your chances of search engines listing your website in their results.
Not planning for ongoing maintenance
Once the website is finished, you'll need to turn your thoughts to some new tasks to make sure the website supports your business. Some tasks are: upgrading any software, updating the content, making sure the web host service do their job and training staff. Inform your staff about the site and how you will run it.
Read more at - http://www.business.vic.gov.au/BUSVIC/STANDARD/PC_50963.html