Facebook's New Promote Feature
You may have seen the words "Promote" under one of your recent Facebook posts. What's all that about? Learn more about Facebook's new Promote feature.
You can now pay to promote posts on Facebook. Why would you want to pay to promote a post you ask? Well say for example, you post on your business's Facebook page that your business is having a special offer for today only. Some of your Facebook fans will see this post, but not all. As there are so many Facebook posts every day, Facebook "filters" posts so that people only see the information that is most vital to that person.
But now that you can "promote" your Facebook post, and your post will become "more vital" and be shown to a bigger percentage of your fans that it normally would.
This is how Facebook explains it:
"A lot of activity happens on Facebook and most people only see some of it in their news feeds. They may miss things when they’re not on Facebook, or they may have a lot of friends and Pages, which results in too much activity to show all of it in their news feed. If you don’t promote your post, many of the people connected to your Page may still see it. However, by promoting a post, you’re increasing its potential reach so an even larger percentage of your Page audience and the friends of those interacting with your post will see it."
Facebook tips for the types of posts to promote
Every business has different goals, and we encourage you to promote posts when you’d like to reach a greater number of the people who like your Page and their friends. We’ve seen that people have found success when they promote these types of posts:
- Vibrant photos and videos: People tend to respond to bright, simple and attention-grabbing images, particularly of people using your product or service. For example, you could promote a photo of new products you want to sell. Keep in mind that your Page's profile picture will show up next to your promoted post so everyone knows it’s connected to your business.
- Offers: Promoting an offer can help increase the number of people who see and claim your offer. This can help to drive more people to your business and increase engagement on your Page. Learn more about offers . Exclusive events or news: Promoting posts with exclusive content gets people to talk about your Page and share your posts with their friends. This could be a daily special on the menu, an in-store event or the launch of an upcoming product.
- Questions: Promoting a question tells people that you value their opinion. For example, you could promote a question asking people to vote on a new product or service, which encourages people to have a direct impact on your business decisions.
And finally, if you don't see the words Promote under your Facebook posts, it could be because you don't have enough likes. You need 400 likes in order to use the Promote feature. Also check the date. Facebook only allows you to promote it up to 3 days after the post date.
To find out more about the new Facebook Promote feature visit www.facebook.com/help/promote