Australian start up reaches 500 customers in first 9 months
Email Signature Rescue is an online web app that creates agency designed HTML email signatures that work on many different email programs including Outlook, Apple Mail and Gmail. Users can create their own email signature using the Email Signature Rescue online software, and then download the HTML file and install it to work with their own email software.
Amy Jarrett, Marketing Director of Div Party Web Design Agency, who is also a Co-Founder of Email Signature Rescue, says that they found a need for email signature software when their own clients asked them to design a professional email signature. "We were solving a problem we were having as a web design agency. We get asked to create HTML email signatures by our customers all the time, and when we couldn't find a suitable product out there to create them for us, we created our own product. We launched our MVP (Minimum Viable Product) in January 2013. Sales started rolling in, in the same month, so we knew we were on to something."
Amy goes on to say that the are already working on Email Signature Rescue Version 2.0 in which they are adding better features for Resellers and Affiliates and also credit card payments. "We currently only accept payments by Paypal, and this is extremely limiting, so we would like to introduce credit card payments soon. We've also had a lot of interest from other designers and developers who want to re-sell our email signatures to their own clients, that is something that we are also currently implementing".
When asked why she believes the product has launched so successfully, Amy informed us that there is a need for better HTML email signature creation software for many reasons. "Email programs are inherently difficult to code for. Designers, developers and everyday people underestimate the complications that can arise when trying to create what seems to be a simple HTML email signature. Email signatures need to work on a growing number of web and mobile devices, there's little "tricks of the trade" that we have learnt to deal with this and we are passing this knowledge on to other people. I also think we hit the market at the right time when users have been looking for simplistic, well designed HTML email signatures that work on their own preferred email programs like Outlook, Gmail and Apple Mail".
Email Signature Rescue have three pricing levels, starting at $29 per year, up to $149 per year (plus GST if you live in Australia). All packs include image hosting and the Email Signature Rescue Software to create and manage email signatures. Find out more about this Australian start up story at www.emailsignaturerescue.com